Análise da Ocorrência de Maquiavelismo e Narcisismo no Discurso nos Relatórios Administrativos de Empresas Envolvidas em Escândalos Financeiros

  • Márcia Figueredo D'Souza Universidade do Estado da Bahia -UNEB
  • Iracema Raimunda Brito Neves Aragão Universidade Estadual de Feira de Santana
  • Márcia Martins Mendes De Luca Universidade Federal do Ceará

Resumo

Objetivo: A motivação deste estudo é examinar a ocorrência de vocábulos que revelem traços linguísticos de maquiavelismo e narcisismo no discurso de líderes de empresas envolvidas em escândalos de corrupção no Brasil, à luz da teoria dos Altos Escalões. Metodologia: Analisamos o discurso de líderes nos Relatórios Anuais das empresas Odebrecht S.A. e OAS S.A. Tais líderes no estudo estão envolvidos em operações fraudulentas detectada operação Lava Jato, uma investigação conduzida pela Polícia federal do Brasil. Os procedimentos metodológicos se fundamentam na concepção tridimensional do discurso: texto, prática discursiva e prática social. Resultados: Os resultados sugerem que a utilização das palavras “nosso/nossos”, “mais”, “forte”, “maior”, “grande”, “melhor”, “confiança”, “valores” e “crescimento” remetem a características narcisistas. A análise semântica dos atos de fala nos revela traços maquiavélicos. Contribuição: Espera-se que os resultados dessa pesquisa possam instigar estudos que abordem as mudanças sociais decorrentes da veiculação desses discursos e possam despertar aos principais usuários das informações contidas nas Cartas das Administração de empresas, o reconhecimento de discursos que mascaram a real situação da empresa com intuito de gerar ganhos empresariais e pessoais, sem a preocupação com o prejuízo que podem causar a sociedade como um todo.

Biografia do Autor

Márcia Figueredo D'Souza, Universidade do Estado da Bahia -UNEB
Doutoranda em Controladoria e Contabilidade pela FEA/USP. Doutoranda em Difusão do Conhecimento pela UFBA. Mestre em Contabilidade pela Fundação Visconde de Cairu -FVC. Especialista em Educação à distancia pela UNEB. Bacharel em CIÊNCIAS CONTÁBEIS pela Universidade Estadual de Feira de Santana. Bacharel em Administração pela UNESA. Professora da UNEB e Professora do curso de Ciências Contábeis do Centro Universitário Estácio da Bahia.

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Publicado
28-09-2018
Como Citar
D’Souza, M., Aragão, I. R., & De Luca, M. (2018). Análise da Ocorrência de Maquiavelismo e Narcisismo no Discurso nos Relatórios Administrativos de Empresas Envolvidas em Escândalos Financeiros. Revista De Educação E Pesquisa Em Contabilidade (REPeC), 12(3). https://doi.org/10.17524/repec.v12i3.1899
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