THE FORMAL LEARNING OF AUDITING , ACCOUNTING AND CONTROL AND THE MINIMIZATION OF THE FRAMING EFFECT: A STUDY OF MANAGEMENT DECISIONS INVOLVING OPORTUNITY COSTS

Abstract

The object of this research was to investigate the impact of the formal learning of Auditing, Accounting and Control in the minimization of cognitive biases in management decisions. For this the experimental scenario together with a situation that involved the concept of the Cost of opportunity was delineated. With the help of this concept, this research seeks to understand the behavior associated with the cognitive bias caused by the framing effect. The experiment counted on a control group where the introduction of biases did not exist in the questions submitted to the respondents, and two experimental groups where the questionnaires had biases, the sample being made up of 115 Accounting and Law undergraduate students of the Federal University of Bahia. For the analysis of the experiment Multiple Logistic Regression was used. The results obtained pointed to the inexistence of contributions to the formal learning of Auditing, Accounting and Control in the reduction of the occurrence of the framing effect.